{"title":"Cleanse","description":"\u003cp\u003eCleansing is the step most routines get wrong twice: too harsh, and too often. A cleanser's job is to remove sebum, sweat, sunscreen and particulate without stripping the lipids that hold your barrier together. Strip those and you start the cycle you were trying to stop — barrier damage, compensatory oil, more congestion.\u003c\/p\u003e\u003cp\u003eOur Refreshing Cleanser carries salicylic acid at 2% and glycolic acid at 1%. Those are functional concentrations in a rinse-off format, where most Indian cleansers carry one of them, or neither, at a level that does anything. The surfactant system is deliberately mild: sodium lauroyl sarcosinate, decyl glucoside and cocamidopropyl betaine. Phospholipids and sphingolipids replenish barrier lipids while you cleanse, so the acids can work without your barrier paying for it.\u003c\/p\u003e\u003cp\u003eOnce a day is usually enough. Twice if your day involved heat, pollution or sunscreen.\u003c\/p\u003e","products":[{"product_id":"refreshing-cleanser-acne-prone-skin","title":"Refreshing Cleanser - Acne Prone Skin","description":"\u003cp\u003e\u003cspan\u003eAn advanced cleansing formula powered by Niacinamide and Salicylic Acid that helps purify pores, control excess oil, and promote clearer, healthier-looking complexion. Infused with soothing botanical extracts and hydrating ingredients. Powered by a ceramide-boosting lipid complex (phospholipids \u0026amp; sphingolipids), it helps strengthen skin barrier and prevent moisture loss. The lightweight formula cleanses thoroughly, leaving skin smooth, balanced, and healthy-looking after every wash.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"100ml","offer_id":63067458535795,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/6100\/2611\/files\/C3630762-96EB-4254-8CEF-1242DB403429_1.png?v=1784886171"},{"product_id":"project-skin-complete-4-step-skincare-routine-kit","title":"Project Skin Complete 4-Step Skincare Routine Kit","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eYour Complete Routine. One Beautifully Simple Kit\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eClearer, calmer, healthier-looking skin starts with a routine you can actually follow.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eProject Skin Complete 4-Step Routine\u003c\/b\u003e\u003c\/span\u003e brings together everything you need for your everyday skincare ritual — thoughtfully designed to \u003cspan class=\"s1\"\u003e\u003cb\u003ecleanse, treat, hydrate and protect\u003c\/b\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e4 Steps. One Complete Routine.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e01 — CLEANSE\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRefreshing Cleanser · 120 ml\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003eGently cleanses away impurities and excess oil while helping keep pores clear.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003ci\u003e2% Salicylic Acid · Ceramides · Hyaluronic Acid\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e02 — TREAT\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBlemish Recovery Serum · 30 ml\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003eTargeted care for blemishes, excess oil and uneven-looking skin.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003ci\u003e5% Niacinamide · Zinc PCA\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e03 — MOISTURIZE\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eCalming Moisturizer · 60 g\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003eReplenishes hydration and helps support a healthy, comfortable skin barrier.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003ci\u003eCeramide Complex · Hyaluronic Acid\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e04 — PROTECT\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProtecting Sunscreen SPF 50 PA++++ · 60 g\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003eBroad-spectrum UVA + UVB protection for your essential final morning step.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003ci\u003eHyaluronic Acid · Niacinamide\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSimple skincare. Thoughtfully put together.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eCLEANSE → TREAT → MOISTURIZE → PROTECT\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFour essentials. One effortless routine.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eYour journey to clear, calm \u0026amp; confident skin begins here.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Skin","offers":[{"title":"Default Title","offer_id":63979048305011,"sku":null,"price":1699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/6100\/2611\/files\/1_1247a012-4abd-427a-846e-5c60633e8f11.png?v=1787076535"}],"url":"https:\/\/theprojectskin.com\/collections\/cleanse.oembed","provider":"Project Skin","version":"1.0","type":"link"}