Name the percentage
When a concentration matters, we show it — like 5% niacinamide or 2% salicylic acid — not vague enrichment language.
Education first
Named ingredients.
Efficacious concentrations.
We don't decorate labels. Every active below is here because of its mechanism, dose, and fit for Indian, acne-prone skin.
How we talk about actives
Inform the customer. Then sell.
Playbook rule: name the percentage, cite the mechanism, make the consumer feel informed — never enriched-with fluff.
Cite the mechanism
What pathway it supports, and what concern it is meant to address, in plain language.
Earn its place
If an ingredient cannot explain its role in the formula, it does not belong on the label — or in the jar.
Ingredient library
Actives with a reason
Percentage. Mechanism. Which formulas use it. Literacy first — so you understand before you buy.
Vitamin B3 derivative
Niacinamide
5% (encapsulated in serum)
Mechanism
Supports oil balance and a clearer-looking texture when delivered in a stabilised matrix — not just listed on a label.
Concerns
Oil balance, pores, uneven tone
Oil-soluble BHA
Salicylic Acid
2% in cleanser
Mechanism
An oil-soluble exfoliant that works inside the pore. At functional rinse-off levels it clears buildup without turning cleanse into a strip.
Concerns
Congestion, breakouts, pores
Water-soluble AHA
Glycolic Acid
1% in cleanser
Mechanism
Pairs with BHA so water-soluble and oil-soluble pathways work together in one step — meaningful acid work, not a token mention.
Concerns
Surface renewal, texture
Sebum-control mineral salt
Zinc PCA
0.5% in sunscreen
Mechanism
Helps regulate sebum so formulas stay wearable in Indian heat and humidity — especially critical in daily SPF.
Concerns
Oiliness, wearability
Skin-identical lipids
Ceramide Complex
Barrier lipid system
Mechanism
Replenishes the lipid matrix acne-prone skin often compromises — so treatment does not abandon the barrier.
Concerns
Barrier repair, comfort
Polydeoxyribonucleotide
PDRN
Recovery support active
Mechanism
Included as a DNA-repair–oriented recovery signal for skin that needs clarity and resilience together.
Concerns
Recovery, smoother finish
Acne-focused complex
SEPICONCONTROL™ A5
Dual sebum pathway
Mechanism
Works with Zinc PCA on a second sebum-regulation pathway — a dual system most single-active Niacinamide serums skip.
Concerns
Sebum, congestion
Sugar-based hydration
Saccharide Isomerate
Next-gen humectant
Mechanism
Helps skin hold water through the treat and moisturise steps so actives stay comfortable on oily, acne-prone skin.
Concerns
Lasting moisture
Next-gen organic UV filter
Tinosorb S
Four-filter hybrid
Mechanism
A modern European filter chosen for true UVA coverage and photostability — part of broader coverage than two-filter SPFs.
Concerns
UVA defence
Sustainable hydrocarbon emollient
C15-19 Alkane
Plant-derived emollient base
Mechanism
Used in European prestige moisturisers — delivers slip and comfort that still sits under SPF without pilling.
Concerns
Cushion without grease
Amla, Licorice, Tulsi, Black Seed, Neem, Phytic Acid
Six-botanical complex
Evidence-led botanical blend
Mechanism
Botanicals with a clear role — brightening, antioxidant defence, and anti-acne activity in one pre-formulated complex.
Concerns
Brightening, antioxidant, anti-acne support
Lipid matrix support
Phospholipids + Sphingolipids
Barrier-replenishing lipids
Mechanism
Help replenish barrier lipids during cleanse and moisturise so clarity does not come at the cost of tightness.
Concerns
Repair while cleansing / moisturising
Glossary
Words we use on purpose
Short definitions for the biology behind the formulas — so mechanism language never feels like jargon for jargon’s sake.
Barrier
The skin’s protective lipid layer. When compromised, products absorb poorly and irritation rises — cream alone cannot fix a broken barrier.
Sebum
The skin’s natural oil. Excess production can clog pores; the goal is balance, not stripping oil away entirely.
PIH
Post-inflammatory hyperpigmentation — dark marks left after acne inflammation. Needs melanin regulation and UV protection, not more harsh actives alone.
Melasma
Hormonal and UV-driven pigmentation. Daily broad-spectrum protection matters as much as brightening actives.
BHA
Beta hydroxy acid (typically salicylic acid). Oil-soluble, so it can work inside the pore to clear congestion.
AHA
Alpha hydroxy acid (e.g. glycolic acid). Water-soluble surface exfoliation that supports smoother-looking texture.
Encapsulation
A delivery approach that protects actives until application — improving stability and releasing fresher efficacy when you use the product.
Non-comedogenic
Formulated to be less likely to clog pores — essential for acne-prone routines that still need moisture and SPF.
PA++++
A UVA protection rating used widely in Asia. More + signs indicate stronger UVA defence alongside SPF for UVB.
Acid mantle
The skin’s slightly acidic surface film that helps defend against microbes. High humidity and harsh cleansers can disrupt it.
TEWL
Transepidermal water loss — moisture escaping through the skin. Spikes in dry winters when the barrier is under stress.
Humectant
An ingredient that attracts and holds water in the skin (e.g. glycerin, saccharide isomerate).
Emollient
An ingredient that softens and smooths by filling gaps in the surface — cushion without necessarily feeling greasy.
Photostable
A UV filter that holds up under sunlight instead of breaking down quickly — critical for real-world daytime wear.
Efficacious concentration
A dose chosen because it can do the job — not a decorative sprinkle for the label.
What we stand for
Science you can verify.
Ready to match actives to a routine? Start with the concern, then the product.
Transparency
We tell you exactly what's in it, why it's there, and what it is meant to do.
Efficacy
Every ingredient earns its place at a concentration that actually works.
Indian-skin fit
Climate, UV, oiliness and barrier stress shape which actives we choose — and how we deliver them.
