Types of Acne: How to Tell What You’re Dealing With
Comedones, papules, pustules, nodules, cysts — acne isn’t one thing. Learn the types so care gets more precise.
Project Skin Journal
Education on a calendar.
Seasonal climate, ingredient deep dives, and concern literacy — written to inform before you buy. Not sale banners.
Campaign calendar
Seasons as education modules
Monsoon, festive, and winter change the biology. Each module diagnoses first — then points to mechanisms and formulas.
Starter essays
Literacy threads to keep open
Short paths into concerns and actives — the same voice as the playbook.
Ingredient
Why percentage belongs on the label
Name the dose. Cite the mechanism. Make the customer feel informed — not enriched-with fluff.
Continue reading ConcernYour moisturiser isn’t failing you
When cream fails, the lipid layer is usually the real issue.
Continue reading ClimateIn India, SPF isn’t seasonal
Nearly year-round UV means photoprotection is routine architecture.
Continue reading ConcernBreakouts aren’t a cleanliness problem
Congestion, oil, and barrier stress — diagnosed before the product grid.
Continue reading
New series
Acne literacy, explained
Ten research-minded guides on sebum, actives, myths, and marks — written for Indian skin.
From the blog
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Published in the journal
Acne Myths That Keep Breakouts Around Longer
Dirty skin, toothpaste on pimples, skipping moisturiser — myths that delay real acne care. What the science actually says.
Can You Combine Acne Actives? A Practical Guide
Yes — sometimes. Which acne actives pair well, which clash on skin, and how to layer without destroying your barrier.
Why Switching Skincare Products Every Week Doesn’t Help Acne
Acne routines need weeks, not weekends. Why product-hopping resets progress and how to evaluate a formula fairly.
Skincare and Acne: Building a Routine That Clears Skin
Acne routines fail when they’re chaotic. A simple order — cleanse, treat, moisturise, protect — and stick with it.
Why Acne Causes Post-Inflammatory Hyperpigmentation
Acne marks aren’t always scars — many are PIH. Why Indian skin is prone to it and how to fade marks more...
Salicylic Acid for Acne: How Does It Work?
Salicylic acid (BHA) is oil-soluble and can work inside pores. How it helps acne, how to use it, and how to avoid...
Microencapsulated Acne Actives: Does Delivery Matter?
Acne actives only help if they reach the right place with less irritation. Why delivery systems like microencapsulation matter.
Why Acne Worsens During Adolescence
Hormones surge in puberty, oil rises, and follicles clog more easily. Why teen acne flares — and what steady, science-led care can...
